Wendy’s chose violence when it responded to Binance on TikTok on the fast food giant’s so-called national roast day.
Wendy’s has been doing national roast day since 2018, the initiative, inspired by the brand’s response to a mistake on a Mcdonald’s tweet, asked Twitter users to @ the official Wendy’s account in exchange for getting roasted.
It was done on Twitter every year until it was moved to the video-sharing site TikTok this year where a bot-like animated Wendy’s did the roasting. The embattled crypto exchange Binance tried to join in, and was probably (or maybe not really) surprised that it got a pretty ruthless response from the animated Wendy.
Binance, the biggest crypto exchange in the world, asked, “what do you know about crypto?” And Wendy’s responded: “I know enough to know that this will probably be your first and last roast day. Thanks for participating while you still exist.”
The video response also had the title “What Do You Know About Jail?”
While Wendy’s national roast day has been known to get pretty intense, its response to the crypto giant earned quite a few gasps. Too soon, Wendy’s. Too soon.
To the uninitiated, Wendy’s was alluding to Binance’s legal woes, particularly with regulators in the US. Here’s a short explainer from SmallCapSteve.
Information for this story was found via TikTok, Twitter, and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.